Primary
Website, documents, ads — most cases.
Polytsya brand guidelines
Logos, mascot, colours and fonts for partners, press and sellers. Use the ready-made files — please don't redraw the mark.
Download the full kit
ZIP: SVG, PNG and WebP of every variant, icons and a README with colours
Logo
The primary logo is horizontal: the shelf mark with three boxes and the word «Полиця». Other versions cover narrow spaces, Latin script and friendly channels.
Vertical
Square and narrow formats: stands, stickers, packaging.
Latin
English materials and the polytsya.com domain.
With mascot
Telegram bot, social media, friendly newsletters.
Wordmark
When the mark is already nearby or height is limited.
Shelf mark
Standalone symbol: watermarks, patterns, small spaces.
Mascot
Avatars, stickers, illustrations. Keep the expression as is.
App and social icon
The mascot on a soft square — for the PWA, the Telegram bot avatar and social profiles.
Link preview image
1200 × 630 px — for link previews in messengers and social networks.
Clear space and minimum size
Keep free space of at least x — the height of the small box in the mark — around the logo. Minimum mark height is 24 px on screen and 8 mm in print. Smaller than that, use the app icon.
x — height of the small box
Colours
sRGB is the reference for screens. CMYK is a starting point for print — confirm it with the printer on a proof.
Brand blues
Blue
#2563EB
RGB 37 99 235 · CMYK≈ 84 58 0 8
Sky
#3B82F6
RGB 59 130 246 · CMYK≈ 76 47 0 4
Mist
#93C5FD
RGB 147 197 253 · CMYK≈ 42 22 0 1
Neutrals
Ink
#0F172A
RGB 15 23 42 · CMYK≈ 64 45 0 84
White
#FFFFFF
RGB 255 255 255 · CMYK≈ 0 0 0 0
Night background
#0F1116
RGB 15 17 22 · CMYK≈ 32 23 0 91
Dark theme
Dark theme blue
#3B7BFF
RGB 59 123 255 · CMYK≈ 77 52 0 0
Accents
Sale red
#E5383B
RGB 229 56 59 · CMYK≈ 0 76 74 10
Amber
#F5A524
RGB 245 165 36 · CMYK≈ 0 33 85 4
Mascot blush
#EFA3B6
RGB 239 163 182 · CMYK≈ 0 32 24 6
Fonts
Аа Бб Її
Rubik
Logo and headings · 700 · 600 · 500
The logo word is Rubik Bold, −2 % tracking, converted to outlines.
Everything you need on one shelf
Аа Бб Її
Nunito Sans
Body text · 400 · 600 · 700
Interface, product descriptions, emails.
Everything you need on one shelf
1 299 ₴
Manrope
Prices and the ₴ sign · 800
ExtraBold only, for amounts and prices.
All fonts come from Google Fonts under the SIL Open Font License 1.1 and support Cyrillic.
Please don't
Stretch or squeeze the logo
Rotate or tilt it
Change the colours of the mark
Add shadows, outlines or glows
Put the colour logo on a busy background — use the white or black version
Retype the word in another font
Need another format or size? Contact us